How to measure and what each option means
Window: measure the outside of the frame, edge to edge, then from the top of the frame to the sill, and from the floor to the sill. If your pole or track is already up, set the extension so the pole width matches yours (between the finials).
Pole or track: Dunelm suggests about 20 cm each side of the window; Bob Vila suggests 8 to 12 inches, so open curtains stack beside the glass instead of over it. Hang it at least 10 cm (4 in) above the frame; higher makes the window look taller.
Fullness is how much wider the flat fabric is than the width it covers. Twice the pole width is the usual standard; each heading has its own range (see the table).
Length: sill length stops 1 cm above the sill, below-sill 15 cm under it, floor length 1 cm clear of the floor, and a puddle lies on the floor (in inches we use ½, 6 and ½ in). The drop is measured from the top of the pole for eyelets, from the eye of the ring on a pole with rings, and from the top of a track.
Returns and overlap: a return is fabric that turns from the front of the rod back to the wall; an overlap is where a pair crosses on a track with overlap arms. Measure both on your fitting and they are added to the width.
Fabric: widths are the total flat width divided by the usable fabric width, rounded up; a pair may share a width split down the middle. Each drop is cut to the finished drop plus the making allowance, rounded up to whole pattern repeats so the widths match.
Example: a 150 cm window with 20 cm each side needs a 190 cm pole. Floor length from 235 cm gives a 234 cm drop. At 2× fullness that is 380 cm of flat width: three widths of 137 cm fabric, each cut 264 cm, so 7.92 m.